About Me
Hi, I’m Samantha — a versatile marketing professional with over 4 years of experience across marketing automation, strategy, social media, email marketing, content creation, and data analysis. I currently work as a Marketing Automation Specialist at insightsoftware, where I support marketing operations and execution across global campaigns.
I earned my B.B.A. in International Business and Marketing with a minor in Spanish from the University of Oklahoma. Since then, I’ve built a career that spans across different industries, communities, cultures, and languages — experiences that have shaped me into a true jack of all trades in marketing. My bilingual upbringing in English and Spanish, combined with a passion for travel, gives me a cross-cultural mindset that allows me to connect with audiences on both a national and global scale.
Looking to work together? Interested in learning more about me? Continue reading below.
Education
2019-2023
Bachelor of Business Administration
University of Oklahoma Price College of Business
Obtained a Bachelor of Business Administration from the Price College of Business at the University of Oklahoma in May 2023. With majors in International Business and Marketing with a minor in Spanish. Took valuable courses such as Digital Marketing, Social Media Marketing, Marketing Research, Consumer Behavior, and International Business.
During my time in undergrad, I was heavily involved around campus and my community. I was Vice President of Chapter Operations for my sorority, Sigma Lambda Gamma, an associate for the JCPenney Leadership Program in the Price College of Business, as well as a part of the Multicultural Business Program and a Global Engagement Fellow.
Additionally, I had the opportunity to study abroad twice in Seville and Barcelona, Spain, where I studied business and culture by taking a Cross-Cultural Communication and International Marketing class. During my studies abroad, I conducted thorough analyses of international marketing issues, identifying the contributing factors to challenges faced by marketers worldwide and developing viable solutions. Additionally, I evaluated the ongoing strategies employed by multinational companies to enhance their competitive advantage and foster customer loyalty. I also got to work in Spain for a company called DeliVegi as a Digital Marketing Intern.
Recommendations
Tiffany W.
Director of Credit Card Adoption & Digital Engagement at Arvest Bank
“Samantha has been a great addition to our marketing team. She is eager to learn, a quick learner, responsible, flexible and has a positive attitude. She has gained valuable marketing experience in the financial space. She would make a great addition to any marketing team.”
Aurélia D.
CEO at DeliVegi
“Samantha optimized our social media accounts and created engaging content, which resulted in notable improvements across our social media accounts. Her positive attitude, creativity, and impeccable presentation left a lasting impact. Furthermore, her adaptability to our vegan work environment demonstrates her ability to appreciate and successfully interact with diverse cultures. We are confident she will excel in her future marketing endeavors.”
Sarah D.
Marketing Manager at MindMax
“I had the absolute pleasure working with Samantha as her manager for 1 year after hiring her and bringing her aboard the marketing team amongst a handful of other qualified marketing coordinator candidates. Samantha stood out as very eager to learn, well-rounded, and a true team player. After working very closely with her day after day and engaging in extensive platform training and content development strategies, I’m proud of where Samantha’s skills currently stand and where she will take them in her future roles. By always asking the right questions and willing to take on any task large or small, Samantha has demonstrated what it means to be a true marketing professional.”
Kelsie M.
Content Specialist at MindMax
“I’ve had the pleasure of working with Samantha on the marketing team at MindMax. In this role, Samantha has demonstrated that she is both a flexible and skilled marketing professional who is always eager and willing to learn. She has been a crucial team member on many important projects for several of our clients, offering invaluable support wherever it is most needed. Whether she’s performing a competitor analysis, designing creative assets in Canva, or building out broadcast and nurture sequence emails in Pardot, Samantha would be an excellent resource for any organization. I highly recommend Samantha for a position on any marketing team.”
Samantha Cooper Portfolio 